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10. Materials - signs, brochures (people's campaign: accessibility, educate, consistent message and aesthetic, style, physical materials, timing, grassroots)

You need good pictures of yourself to go onto your literature and able to be reproduced in newspapers, tabloids, posters, postcards and buttons. If progressive notables will pose with you, get pictures of you together. Also, pictures of you going door-to-door, touring the library, and inspecting the recycling center would all be great additions for your literature.

Don't forget to smile!

Always ask: What are you communicating? To whom? How much will they read?

Write a brief biography that outlines your professional, political, and personal qualifications for the office you are seeking.

Explore public access television possibilities. Have a show done about the campaign, with volunteers talking about the issues, why they're involved, etc. Try to show other parts of yourself -- working, playing with family, in garden or at park, enjoying hobbies, etc. Research access rules on how much a candidate can appear.

Produce nice-looking buttons and distribute widely, asking for donations to help finance the campaign.

Get posters put up in windows of businesses and on public bulletin boards. Posters can also be put on bike racks and car windows. These strategies are low cost and highly visible. Avoid placement in illegal places, such as electrical boxes or telephone poles.

Yard signs need to be readable. They give people a chance to be more out and vocal about their support for the candidate or issue. An advantage of not putting a date on them is they then become reusable for the next time.

(a second run or a re-election). On busy locations, they can be stapled to a large board for higher visibility. This also allows room for periodic additional messages such as, "no new airport", "vote today", or "thank you".

Individually and colorfully painted signs are more work, but they are less costly, less toxic and add an element of fun and artisianship to the campaign.

Having a good piece of literature to hand out and mail out is very important. This brochure or tabloid can outline who you are, your values, and how people can expect you to behave as an elected official. Adding an insert including a calendar of events and any early voting sites can be designed to be a "refrigerator" piece so that you become a part of the household, at least for a little while. This insert can also be a community service piece letting people know about recycling or bike paths or upcoming public hearings or community meetings.

Studies show that people look at political campaign material for less than 10 seconds. This means you need to have some immediate impact through your issues, words, graphics, and layout if you are to meet and beat the odds.

Printed materials you create need to be clean, concise and readable. This piece of campaign material is not a treatise. Use plenty of white space.

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